Naked News breaking in Japan market

Naked News, which features anchors and reporters who disrobe during newscasts, launched its risque take on current affairs in Japan.

Since making its debut in Canada in 1999, “The program with nothing to hide” has become available via the Internet, television and mobile phones in North America, Australia and Europe.

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The service initially will be news that is provided for Naked News‘ existing markets but with Japanese subtitles. The plan is eventually to produce content in Japan that will appeal to a larger percentage of the population.

Initially, newscasters will strip to their underwear, but the producers to be able to see how far Japanese obscenity broadcasting laws can be bent before they are broken.

Canadian-born presenter Lily Kwan has been peeling off her work clothes for five years and described the experience as “liberating.” “I love being able to go out onto the streets and take my clothes off,” she said. “While we have been in Tokyo, people have been very surprised to see us with no tops on, but they’re very happy and interested in talking to us.”

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