Mainstreaming the carbon footprint

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While working with “Meet the Press” on in the background this morning, as a commercial came on I heard the question “Do you know your carbon footprint?” and my ears stood up. The commercial was a staged set of “man on the street” snippets where the unseen interviewer would ask t hat question, and the interviewee would act completely clueless… what the heck is a carbon footprint?

It was a new BP ad that directed viewers to a page with the header “It’s time to start a low-carbon diet.” The page has a link to a nifty carbon footprint calculator. (My footprint was less than the national average, but I could still stand to lose a few tons). Needless to say, it’s cool to see this mainstreaming of the ecological footprint concept, and I’m not surprised to see that the origin was BP

(Posted by Jon Lebkowsky in QuickChanges at 09:09 AM)